DFDS sponsors first Irish sailor to compete in world's longest transatlantic solo race

DFDS sponsors Pamela Lee © DFDS

Ferry and logistics company DFDS has joined forces with one of Ireland's most formidable offshore sailors, Pamela Lee, to launch #EmpowHer racing campaign. The initiative aims to support Lee's quest to compete in the world's longest and most challenging solo transatlantic race in 2026, the Route du Rhum, while inspiring more women to pursue maritime careers.

Spanning 3,500 nautical miles from St. Malo, France to Guadeloupe, the race is considered a pinnacle of solo offshore sailing and is held just once every four years. DFDS's two-year backing positions Pamela, 36 from County Wicklow, Ireland, not only as a trailblazer in Irish sport but also as a role model for aspiring female mariners worldwide.

As founding sponsor for the campaign, DFDS is driving forward its vision of equality at sea while supporting Lee in her preparations for her mammoth challenge, which will see her compete in elite races such as the Class40 Championships in preparation for the legendary Route du Rhum.

"Like every athlete, I strive to perform at the pinnacle of my sport and the Route du Rhum is often referred to as the queen of solo transatlantic races. It's not just about reaching the finish line - it's about making my country, my supporters, and my partners proud. I want to be a role model, showing girls and women everywhere that they too can break barriers and achieve greatness," said Pamela.

"This dream would not be within reach without the unwavering support of sponsors like DFDS. Their belief in my vision and their commitment over the next two years make this shared journey both remarkable and deeply rewarding."

The sponsorship follows DFDS's previous backing of Pamela in the 2023 Transat Jacques Vabre race from France to Martinique. Part of DFDS' ongoing commitment to increase the number of women pursuing careers in the maritime industry.

Gemma Griffin MBE, Vice President & Head of Global Crewing at DFDS, said:

"We are determined to play our part in moving the needle and addressing the gender imbalance in the maritime industry. Supporting Pamela on this remarkable journey not only reflects this dedication but also highlights her emerging role as an ambassador for the maritime industry.

"Together, we have an opportunity to make a real impact and inspire the next generation. We can't wait to see where this partnership takes us."

With an ambition to boost the number of women in deck and engine management positions to 20% by 2030, DFDS is already turning its commitment into measurable progress. Between 2023 and today, the company achieved a significant increase in female employees within these roles, rising from 4.6% to 9.8% %.

DFDS connects the regions and communities that are integral to Pamela Lee's race through key routes such as the Rosslare-Dunkirk route and links between the UK, France and Jersey. This partnership underscores its commitment to fostering diversity and innovation while strengthening the maritime traditions that shape the areas it serves.